Contact Phenix Serum & Western Store in Phenix City, Alabama
Visit Phenix Serum & Western Store in Phenix City, Alabama
Step into the Heart of Western Tradition
Phenix Serum & Western Store is more than a place to shop—it’s where the Western lifestyle comes alive.
Nestled in the heart of Phenix City, Alabama, our store has been a staple of the community since 1982, providing horse lovers, riders, and Western enthusiasts with everything they need to live their passion.
Located just minutes from the Georgia state line, Phenix Serum is easy to find whether you’re local or coming from out of town.
Situated in the heart of historic city, our physical store is the go-to spot for riders, ranchers, and Western lovers throughout Alabama, Western Georgia, and beyond.
A True Western Experience
When you walk through our doors, you’ll feel the spirit of the West all around you. From the rich smell of leather saddles to the sturdy boots lining our shelves, everything about Phenix Serum transports you to the heart of Western life. We’re proud to carry top brands like Ariat, Wrangler, Justin, and Purina—whether you’re looking for your next outfit or the best care for your horse, it’s all here under one roof.
Shop Local
Shop local and feel the difference. As a family-owned business, we take pride in treating every customer like part of our family. Our friendly, knowledgeable staff is here to answer any questions and offer expert advice on everything from horse tack to the best-fitting boots. There’s something special about shopping local, and we strive to make every visit to Phenix Serum a personalized, memorable experience.
Explore Our Collection
Our store is packed with a wide range of Western apparel, horse gear, and livestock supplies. From beautifully crafted saddles to the latest in Western fashion, we have something for every rider and every horse. And if you can’t find exactly what you’re looking for, we’re happy to special order items to ensure you leave with exactly what you need.